---
description: You can now use the Brand Protection API endpoints to manage your Brand Protection queries
title: New APIs for Brand Protection setup
image: https://developers.cloudflare.com/changelog/post/2025-07-18-brand-protection-api/og.png?v=bb2d95da3b20a008
---

[Skip to content](#main-content)

[View RSS feeds](https://developers.cloudflare.com/fundamentals/new-features/available-rss-feeds/) [ Subscribe to RSS](https://developers.cloudflare.com/changelog/rss/index.xml)

[Back to all posts](https://developers.cloudflare.com/changelog)

July 18, 2025

## New APIs for Brand Protection setup

[Security Center](https://developers.cloudflare.com/security-center/)

Copy as Markdown| [View as Markdown](https://developers.cloudflare.com/changelog/post/2025-07-18-brand-protection-api/index.md)| [Agent setup](https://developers.cloudflare.com/agent-setup/)

The Brand Protection API is now available, allowing users to create new queries and delete existing ones, fetch matches and more!

What you can do:

- **create new string or logo query**
- **delete string or logo queries**
- **download matches for both logo and string queries**
- **read matches for both logo and string queries**

Ready to start? Check out the [Brand Protection API](https://developers.cloudflare.com/api/resources/brand_protection/) in our documentation.

```json
{"@context":"https://schema.org","@type":"BlogPosting","@id":"https://developers.cloudflare.com/changelog/post/2025-07-18-brand-protection-api/#page","headline":"New APIs for Brand Protection setup","description":"You can now use the Brand Protection API endpoints to manage your Brand Protection queries","url":"https://developers.cloudflare.com/changelog/post/2025-07-18-brand-protection-api/","inLanguage":"en","image":"https://developers.cloudflare.com/changelog/post/2025-07-18-brand-protection-api/og.png?v=bb2d95da3b20a008","dateModified":"2025-07-18","datePublished":"2025-07-18","publisher":{"@type":"Organization","name":"Cloudflare","description":"One platform for your apps, agents, and workforce. Build, secure, and scale without managing infrastructure","url":"https://www.cloudflare.com/","sameAs":["https://github.com/cloudflare","https://www.linkedin.com/company/cloudflare","https://x.com/cloudflare"],"logo":{"@type":"ImageObject","url":"https://developers.cloudflare.com/logo.svg"},"address":{"@type":"PostalAddress","streetAddress":"101 Townsend St","addressLocality":"San Francisco","addressRegion":"CA","postalCode":"94107","addressCountry":"US"},"contactPoint":[{"@type":"ContactPoint","contactType":"Customer Support","url":"https://support.cloudflare.com/","availableLanguage":["English"]},{"@type":"ContactPoint","contactType":"Sales","url":"https://www.cloudflare.com/contact/","availableLanguage":["English"]}]},"isPartOf":{"@type":"WebSite","@id":"https://developers.cloudflare.com/#website","name":"Cloudflare Docs","url":"https://developers.cloudflare.com/"}}
```