---
title: High-level metrics
description: Page views, visits, and other high-level metrics in Web Analytics.
image: https://developers.cloudflare.com/core-services-preview.png
---

> Documentation Index  
> Fetch the complete documentation index at: https://developers.cloudflare.com/web-analytics/llms.txt  
> Use this file to discover all available pages before exploring further.

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# High-level metrics

Understanding the key metrics in web analytics is essential for optimizing your website’s performance and user experience. Here are the high-level metrics tracked by Cloudflare Web Analytics:

* **Visits** \- A page view that originated from a different website or direct link. Cloudflare checks where the HTTP referer does not match the hostname. One visit can consist of multiple page views.
* **Page views** \- A successful HTTP response with a content-type of HTML.
* **Page load time** \- The total amount of time required to load the page.
* **[Core Web Vitals ↗](https://www.cloudflare.com/learning/performance/what-are-core-web-vitals/)** \- Higher-level metrics designed by Google to capture the user experience more completely.
![Web Analytics overview page](https://developers.cloudflare.com/_astro/dash-web_analytics-overview.Z0JtJyOL_5dwhM.webp) 

```json
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```