---
title: Limits
description: Rate limits and data retention for Web Analytics.
image: https://developers.cloudflare.com/core-services-preview.png
---

> Documentation Index  
> Fetch the complete documentation index at: https://developers.cloudflare.com/web-analytics/llms.txt  
> Use this file to discover all available pages before exploring further.

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# Limits

Cloudflare limits the number of sites for which you can track web analytics, as well as the number of rules allowed for each plan type. Refer to the following tables for more information.

## Site limits

Cloudflare limits the number of sites for which you can track web analytics when they are not proxied by Cloudflare.

| Site type                      | Limit    |
| ------------------------------ | -------- |
| Not proxied through Cloudflare | 10       |
| Proxied through Cloudflare     | No limit |

## Rules limits

Cloudflare limits the number of Web Analytics rules you can have by plan type. For plans with a limit of zero, Web Analytics injects the JS snippet on all subdomains.

Rules are only available for sites proxied through Cloudflare.

| Plan type  | Rules limit |
| ---------- | ----------- |
| Free       | 0           |
| Pro        | 5           |
| Business   | 20          |
| Enterprise | 100         |

```json
{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/directory/","name":"Directory"}},{"@type":"ListItem","position":2,"item":{"@id":"/web-analytics/","name":"Cloudflare Web Analytics"}},{"@type":"ListItem","position":3,"item":{"@id":"/web-analytics/limits/","name":"Limits"}}]}
```